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It is becoming more and more apparent that sales specialists are hiding behind the digital revolution and masking the lack of confidence in their ability to develop business and what they want to achieve for clients. In the technical sales space, digital mediums can help to get “a ticket to the game”, but the game starts in the many hours before the client meeting, thus one must accept to continue to improve themselves first. “Selling is out. Create buy-in” is an easy to read and candid reflection of how to achieve greater confidence and disciplines to become a more effective sales professional by applying equal weight to internal factors as well as external.
Matt Janssen, BankSA
An outstanding read, practical and intelligent. Lagrou addresses mindset and technique in the new relationship era of brand and business development. Essential reading for entrepreneurs and business development leaders looking to make a material positive impact on future sales.
Simone Carroll REA Group
Mr Lagrou has brought his considerable experience, knowledge and subject matter expertise together in an eminently readable form and I have no hesitation in commending “Selling is out. Create buy-in” to all professional service providers as a practical and useful guide relevant for both senior and junior practitioners. Any practitioner who follows the advice offered by Mr Lagrou is sure to benefit.
Mark Butcher, EY
