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In the technical sales space, digital mediums can help to get “a ticket to the game”, but the game starts in the many hours before the client meeting, thus one must accept to continue to improve themselves first. “Selling is out. Create buy-in” is an easy to read and candid reflection of how to achieve greater confidence and disciplines to become a more effective sales professional by applying equal weight to internal factors as well as external.
Arthur Kallos, Director, Investors Direct Financial Group
As a former Bank CEO and board member working with professional service providers, it strikes me that these trusted advisors need to invest more in business development. They also need to continue improving their soft skills to increase revenue. Gone are the days that you can afford to wait for the phone to ring! This book is a must read with practical how-to information to become a Leader in Business Development.
Rob Chapman, former CEO of St George Bank, Chairman of the Adelaide Football Club
Bram is a breath of fresh air. If you’re aiming to improve your bottom line, inspire your people, become a better person and learn how to lead more effectively; then devour this book. Bram is a man who has touched me and the people in our business in immeasurably positive ways. His deep love of helping people succeed and be the best they can be, will jump off every page of this book. Allow him to contribute on your journey to inevitable success.
Bradley Jansen, Managing Director, Qattro
An outstanding read, practical and intelligent. Lagrou addresses mindset and technique in the new relationship era of brand and business development. Essential reading for entrepreneurs and business development leaders looking to make a material positive impact on future sales.
Simone Carroll, former Executive General Manager People & Brand, REA Group (ASX:REA)
Mr Lagrou has brought his considerable experience, knowledge and subject matter expertise together in an eminently readable form and I have no hesitation in commending “Selling is out. Create buy-in” to all professional service providers as a practical and useful guide relevant for both senior and junior practitioners. Any practitioner who follows the advice offered by Mr Lagrou is sure to benefit.
Mark Butcher, Chairman of EY, Chairman of Minter Ellison