BOOK "Selling Is Out. Create Buy-In"
This book is specifically written for accountants, lawyers, engineers, architects, financial planners, brokers, consultants, business advisers and bankers – even though others may benefit from it too.
These educated, intelligent people have acquired a great deal of technical (product) knowledge and experience in order to qualify for their profession and whom have well-defined expertise on offer.
They are professionals and assist clients with advice, best practices, useful ideas, experience and intangible products.
Integrity plays a major role in service-based industries. In the absence of a tangible product, clients attach even more importance to the qualities and values of these trusted advisers who are professional and financial services experts.
Through continuous application of the principles explained in this book, you will benefit in at least four ways:
- Become a highly respected and regarded leader in your field
- Feel terrific about yourself
- Earn more money, faster
- Help numerous people with your knowledge, advice and experience
Testimonials:
“Mr Lagrou has brought his considerable experience, knowledge and subject matter expertise together in an eminently readable form and I have no hesitation in commending “Selling is out. Create buy-in” to all professional service providers as a practical and useful guide relevant for both senior and junior practitioners. Any practitioner who follows the advice offered by Mr Lagrou is sure to benefit.”
Mark Butcher, Chairman of EY, Chairman of Minter Ellison
“As a former Bank CEO and board member working with professional service providers, it strikes me that these trusted advisors need to invest more in business development. They also need to continue improving their soft skills to increase revenue. Gone are the days that you can afford to wait for the phone to ring! This book is a must read with practical how-to information to become a Leader in Business Development.”
Rob Chapman, former CEO of St George Bank, Chairman of the Adelaide Football Club
“Bram is a breath of fresh air. If you’re aiming to improve your bottom line, inspire your people, become a better person and learn how to lead more effectively; then devour this book. Bram is a man who has touched me and the people in our business in immeasurably positive ways. His deep love of helping people succeed and be the best they can be, will jump off every page of this book. Allow him to contribute on your journey to inevitable success”.
Bradley Jansen, Managing Director, Qattro
“An outstanding read, practical and intelligent. Lagrou addresses mindset and technique in the new relationship era of brand and business development. Essential reading for entrepreneurs and business development leaders looking to make a material positive impact on future sales.”
Simone Carroll, former Executive General Manager People & Brand, REA Group (ASX:REA)
“In the new economy, the market is highly competitive. Technology is causing serious disruption and plenty of opportunities for savvy professionals. Our unique selling point often lies in the professional approach that we take. What I like about this book is the powerful and focused sales approach to grow business fast. It is true: whether in banking or other industries, we need success formulas to produce results. The methodologies described in this book are designed to increase revenue and profit – regardless of market conditions.”
Matt Janssen, Head of Home Lending, BankSA
