How a manufacturer unlocked 40.6% growth—without new products

Let me tell you a quick story about a national manufacturer we worked with recently.

They had a solid sales team.
Good product.
Decent growth—around 18.9% year over year in key regions.

Respectable, right?

But here’s the thing…
They knew they were leaving money on the table.

So we stepped in—with the same methodology I teach in Communication Mastery.

We didn’t change the product.
We didn’t throw more money at ads.
We simply helped them communicate differently—based on DISC profiles.

Here’s what we did:

✅ Assessed their sales and ops teams with DISC
✅ Identified what their customers actually cared about through targeted interviews
✅ Built messaging and product specific tools that aligned with all 4 DISC types (not just the default “D-style” pitch they'd been using)
✅ Rolled out a team-wide WIG (Wildly Important Goal), tracked weekly in PowerBI
✅ Trained not just their team—but their customers’ retail teams—to sell more effectively

Result?

📈 Sales jumped by 40.6% in under 10 months.
That’s more than double their previous growth rate—and they still had projects delayed internally.

Here’s what the General Manager said:

“The 4 DISC profiles framework made it easier for our team to tailor their messaging... improving connection and trust. The results have been very positive—better conversations, faster decisions, and stronger customer relationships.”

This is what happens when you stop selling the same way to everyone.

And the best part?
You can learn the exact system they used.

🎯 Sign up for Communication Mastery now—solo or with your team (we’ve got tables of 6 available):
👉 https://www.bramlagrou.com/communication-mastery-class-only

Whether you’re in sales, marketing, or leadership, this training will help you unlock the growth your product or service deserves.

Talk soon,

Bram Lagrou
Creator, Communication Mastery

P.S. If a national team with regional challenges can grow by 40.6% just by aligning their message with how customers think… imagine what’s possible for you.